Kanye West and Adidas are taking their relationship to the next level


Season soon after season, Kanye West has designed very desirable footwear and clothes collections with Adidas. 

Now, the two are bolstering their partnership with a new line of Yeezy-branded footwear, equipment and clothing for all genders, and retail stores that will particularly promote the merchandise. Adidas is touting it as the "most substantial partnership ever designed between a non-athlete and an athletic brand," in accordance to an announcement issued Wednesday. Strategies for the "adidas + KANYE WEST" line are ambitious: an Adidas crew based in their Portland, Oregon headquarters will work with West to oversee all creations that will be for the two sport performance and life style dress in, some of which will finish up in the new co-branded stores. West advised the Wall Street Journal he would like NBA and NFL players wearing his functionality wear in the course of games, but no concrete plans are in area. "These past two many years adidas and YEEZY have offered a glimpse into our potential," West said in a statement. "This partnership illustrates that anyone with a dream can dream without having limitations." Yeezy footwear are identified for marketing out fast and becoming expensive. It really is unclear what this new partnership signifies for the availability and price point of the new line. Although there are a selection of fans that are excited about the deal, a number of are questioning what this indicates for the quality of the items after they are no longer. The Yeezy brand lives on Exclusivity. Mass manufacturing and merchants will kill the demand without having a doubt I consider it truly is only a matter of time prior to all major department merchants commence carrying the Yeezy's. I wonder if mass creating the Yeezy line, which includes long term Yeezy stores could water the down the demand. If this partnership may possibly indicate much more men and women can afford to join the clique, is that a bad issue?


via mashable.com

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